About

I'm Sindra - a software engineer passionate about building reliable, performant, and human-centered systems across social media, advertising, and energy. I'm currently a tech lead at Nextdoor Ads, where I help shape the future of digital advertising and revenue products for small and medium businesses.

Over the years, I've worked at the intersection of frontend infrastructure, cloud computing, and developer experience, balancing product impact with technical excellence.

• I led migration of nextdoor.com ad formats from Google Ad Manager to Nextdoor's proprietary ad tech.
• Improved ad revenue through A/B experiments and mentoring teammates on UI rendering optimization strategies.
• Accessibility champion for Oracle Utilities: architected a visual regression testing pipeline for 20+ micro-frontend widgets using Storybook and Chromatic, enabling global rollout.